Elena Johnson: The Charmer

Meet The Woman Who Founded Joint Mission, A Nonprofit That Provides Formerly Homeless Vets With Furniture For Their Homes

Photography by Jason Nuttle
 by Sandra Benavides Weichel, Published by Gulfstream Media Group, Featured in Jupiter Magazine, February 2017

True Treasures consignment stores icon Elena Johnson has moved on to a new venture, providing formerly homeless veterans and their families with furniture for their homes.

Elena Johnson’s West Highland white terrier, Molly, is barking in excitement at the front door. It’s the same Molly who, along with Johnson, graced the many TV commercials advertising True Treasures, the well-known furniture and antique consignment stores Johnson owned for 25 years. Within moments, Johnson approaches the door. But before she turns the knob, I remember the words her publicist shared: “Fair warning, she’s a charmer.”

After spending only a few minutes with Johnson, this becomes apparent.

Just like in her commercials, Johnson wears her signature tinted glasses, which conceal her hazel eyes. Her platinum white hair frames her smooth skin, and her crimson red lips match her manicured nails. At 86 years old, Johnson is bold, brave and beautiful.
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